[Discuss] Interesting Linux Marketing

[Andrew Willard]

Lloyd Budd wrote:
> On 5/9/07, Andrew Willard <linux1 at shaw.ca> wrote:
>> The Tux500 project aims to put a Linux logo on the side of a car at 
>> the Indianapolis 500
>> auto race.
>>
>> http://tux500.com/
> 
> Andrew, this is very interesting. I had not heard of this. What do you
> think of it?

It is certainly a different approach. The 500 is still (I think) the largest
single day sporting event in the world. A lot of people watch the race... but
does that mean anyone will even notice Tux on the car? Will it make anyone
want to know more about this odd penguin after seeing it briefly on TV? I don't know.

> That is a huge chunk of money.

It's not that much when compared to what some big name Nascar and F1 cars are
demanding for the precious 'ad-space' on their cars.

> $350,000 today in marketing? or the same amount of money invested in
> development resulting in Linux being more marketable tomorrow and
> every day there after?

Good point. I can't say the project is a bad idea, it is certainly an innovative
idea that I've not seen before, but is it really a lost cause? A waste of money?